BRANDR

The project aims to involve four participating municipalities to develop a futuristic orientation and focus the image of their communities to meet the challenges of the future through developing a stronger identity by branding and profiling their municipalities. Using a «Triple-Helix» approach the project aims to involve communities, companies and research. Branding activities will take place at different levels: local, regional, national and transnational. Through «Benchmarking» at a transnational level, initially within the partner-group and the project intends to share their findings with other municipalities in the northern periphery in an open meeting.