
A groundbreaking collaboration between Finland, Sweden, and Norway is empowering Indigenous voices through film, digital storytelling and new media. The goal is to build skills, strengthen cultural ownership, and equip a new generation of Arctic Indigenous storytellers to share their stories with the world.
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Stories that shape the future
In the heart of the Sápmi region, a unique partnership is taking shape. The Indigenous Digital Storytelling with New Media project, funded by Interreg Aurora, brings together Sámi Allaskuvla, Umeå University, and the University of Lapland in a joint effort to advance Indigenous voices in digital and audiovisual media.
The need is clear: Indigenous communities often lack access to education and training that reflect their worldviews, languages, and storytelling traditions. Local talent is frequently overlooked in favour of outside media professionals, weakening cultural ownership and job opportunities.
We are not just providing training – we are giving people the keys to own and tell their own stories,” says project manager Egil Pedersen at Sámi Allaskuvla (Samisk høgskole) i Guovdageaidnu (Kautokeino).
Foto: Privat
From vision to action
The project is already delivering results:
- The University of Lapland is leading the launch of the Arctic Indigenous Cinema Master’s Programme, set to open in the 2026–2027 academic year.
- Sámi Allaskuvla has launched a fully virtual course in Indigenous film theory, ethical storytelling, and scriptwriting, with students completing a short film script as their final project.
- Umeå University focuses on digital storytelling as a method that centers memory, place, and slowness. They have developed an interactive map that allows users to geolocate and time-fade their stories.
Driven by strong cross-border collaboration, the partners share a commitment to giving Indigenous narratives space, respect, and global reach. As Liisa Holmberg puts it:
Foto: Heikki Tuuli
Working together is essential in keeping research in the Arctic and also in keeping Indigenous cultures alive.
Liisa Holmberg is a Sámi filmmaker from Finnish Sápmi. She serves as Film Commissioner and CEO at the Arctic Indigenous Film Fund (AIFF), supporting and advancing Indigenous filmmakers across the circumpolar North.
Holmberg previously held key leadership roles at the International Sámi Film Institute and the Sámi Education Institute and chaired the University of the Arctic Council. She is also the guiding mind behind the creation of this master’s programme, envisioning it as a platform for learning, exchange, and the empowerment of future generations of Indigenous storytellers.
The road ahead
Next steps include:
- Scaling and localising course content into multiple Sámi languages and adding emerging technologies such as virtual production and immersive media. (Immersive media are media experiences that surround the user and make them feel as if they are “inside” the story or environment.)
- Expanding community-based storytelling pilots to more Arctic communities, fostering intergenerational storytelling rooted in land and identity.
- Launching the Master’s Programme, combining local grounding and education to engage with global networks for true representation.
The long-term vision is lasting change: more jobs, greater visibility, and a new generation of filmmakers and storytellers who place Indigenous perspectives at the heart of the global media landscape.
Foto: Siiri Paananen
You can see the promotion video for the Master’s Programme Arctic Indigenous Cinema below:
Contacts
Egil Pedersen,
Sámi Allaskuvla (Samisk høgskole)
+47 915 81 530
Norsk prosjektleder for prosjektet Indigenous Digital Storytelling with New Media
Amna Qureshi
University of Lapland
+358 40 5637116
amna.qureshi@ulapland.fi
Project Manager for Finland and main coordinator for Indigenous Digital Storytelling with New Media
Ian Jawahir
Troms fylkeskommune
+47 474 55 357
Programansvarlig Norsk forvaltende organisasjon, Interreg Aurora
Natalia J.Z. Karlsen
Finnmark fylkeskommune
+47 466 48 280
Kontaktperson for Interreg Aurora på vegne av Finnmark fylkeskommune
