Indigenous digital storytelling: A new project amplifies Arctic Indigenous voices

A groundbreaking collaboration between Finland, Sweden, and Norway is empowering Indigenous voices through film, digital storytelling and new media. The goal is to build skills, strengthen cultural ownership, and equip a new generation of Arctic Indigenous storytellers to share their stories with the world.

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Stories that shape the future

In the heart of the Sápmi region, a unique partnership is taking shape. The Indigenous Digital Storytelling with New Media project, funded by Interreg Aurora, brings together Sámi Allaskuvla, Umeå University, and the University of Lapland in a joint effort to advance Indigenous voices in digital and audiovisual media.

The need is clear: Indigenous communities often lack access to education and training that reflect their worldviews, languages, and storytelling traditions. Local talent is frequently overlooked in favour of outside media professionals, weakening cultural ownership and job opportunities.

We are not just providing training – we are giving people the keys to own and tell their own stories,” says project manager Egil Pedersen at Sámi Allaskuvla (Samisk høgskole) i Guovdageaidnu (Kautokeino).

Egil Pedersen, at Sámi Allaskuvla i Guovdageaidnu.
Egil Pedersen, at Sámi Allaskuvla i Guovdageaidnu. Photo: private

From vision to action

The project is already delivering results:

Driven by strong cross-border collaboration, the partners share a commitment to giving Indigenous narratives space, respect, and global reach. As Liisa Holmberg puts it:

Liisa Holmberg
Liisa Holmberg, Film Commissioner and CEO at the Arctic Indigenous Film Fund (AIFF). Photo: Heikki Tuuli

Working together is essential in keeping research in the Arctic and also in keeping Indigenous cultures alive.

Liisa Holmberg is a Sámi filmmaker from Finnish Sápmi. She serves as Film Commissioner and CEO at the Arctic Indigenous Film Fund (AIFF), supporting and advancing Indigenous filmmakers across the circumpolar North.

Holmberg previously held key leadership roles at the International Sámi Film Institute and the Sámi Education Institute and chaired the University of the Arctic Council. She is also the guiding mind behind the creation of this master’s programme, envisioning it as a platform for learning, exchange, and the empowerment of future generations of Indigenous storytellers.

The road ahead

Next steps include:

  1. Scaling and localising course content into multiple Sámi languages and adding emerging technologies such as virtual production and immersive media. (Immersive media are media experiences that surround the user and make them feel as if they are “inside” the story or environment.)
  2. Expanding community-based storytelling pilots to more Arctic communities, fostering intergenerational storytelling rooted in land and identity.
  3. Launching the Master’s Programme, combining local grounding and education to engage with global networks for true representation.

The long-term vision is lasting change: more jobs, greater visibility, and a new generation of filmmakers and storytellers who place Indigenous perspectives at the heart of the global media landscape.

Group of people
At the Skábmagovat Festival in January 2025, during the announcement of the Master’s Programme in Arctic Indigenous Cinema, from left to right: Liv Inger Somby (Rector, Sámi Allaskuvla), Anne Lajla Utsi (Managing Director, International Sámi Film Institute), Jonna Häkkilä (Professor, Principal Investigator for Indigenous Digital Storytelling with New Media, University of Lapland), and Dr. Amna Qureshi (Finnish project leader and main coordinator for Indigenous Digital Storytelling with New Media). Photo: Siiri Paananen

You can see the promotion video for the Master’s Programme Arctic Indigenous Cinema below:

Contacts

Egil Pedersen,

Sámi Allaskuvla (Samisk høgskole)

+47 915 81 530

egilp@samas.no

Norsk prosjektleder for prosjektet Indigenous Digital Storytelling with New Media

Amna Qureshi

University of Lapland
+358 40 5637116

amna.qureshi@ulapland.fi

Project Manager for Finland and main coordinator for Indigenous Digital Storytelling with New Media

Ian Jawahir

Troms fylkeskommune

+47 474 55 357

ian.jawahir@tromsfylke.no

Programansvarlig Norsk forvaltende organisasjon, Interreg Aurora

Natalia J.Z. Karlsen

Finnmark fylkeskommune

+47 466 48 280

natalia.karlsen@ffk.no

Kontaktperson for Interreg Aurora på vegne av Finnmark fylkeskommune